The effect of Artificial intelligence on digital marketing is evolving and with the new year, it is expected to continue to do so in the year 2025. In this blog, we will discuss the predicted statistics and trends in digital marketing trends that are expected to be seen in the following year.
The role of AI in digital marketing in 2025 will be critical, aiming for improved efficiency increased personalization, and a higher return on investment. The utilization of AI tools across various channels of marketing will be greater – from targeted ads to content and social media efforts to customer service methods.
PREDICTED IMPACT OF AI ON DIGITAL MARKETING
Personalized Consumer Experience
80% of consumers are predicted to expect more personalized experiences in 2025, with AI being the main source for personalized recommendation ads and content on several digital media platforms. These growing digitalization methods outpower traditional methods of marketing for a more individualized experience that people prefer more now.
AI Customer Service Excellence
95% of customer interactions are anticipated to be powered by AI-driven technologies, such as chatbots and virtual assistants. These tools will assist companies in their customer service, lead generation, and sales inquiry services with greater efficiency.
AI for Targeted Ads
AI tools for ad targeting will become more precise, and improve ad campaign effectiveness, ranging between 25% to 50%. With AI’s ability to examine extensive datasets, marketers will craft marketing and targeting strategies that incorporate AI tools for their ad spending.
AI & Social Media Marketing
Social media platforms will further make use of artificial intelligence, with 90% of content moderation and ad placement likely to be incorporated by AI. AI-based strategies and tools will help with social media strategies that are effectively balanced and carried out by social media marketing agencies and specialists.
