As the UAE adopts the digital transformation in the area, social media platform usage is increasing daily. It swiftly becoming a part of the routine for people living in Dubai and UAE of all ages, for entertainment, informational and commercial purposes.
According to Data Reportal, the digital report 2024 for the United Arab Emirates, there were 9.46 million internet users recorded in the United Arab Emirates at the beginning of 2024. Additionally, the UAE had a whopping 10.73 million social media users in January 2024.
This highlights the significance of social media marketing services for businesses across the UAE- understanding and analyzing user preferences, trends, behaviours and audience types.
MOST USED SOCIAL MEDIA PLATFORMS IN THE UAE
Facebook users in the United Arab Emirates 2024
As per the data published in Meta’s advertising resources, shows that Facebook – one of the most popular and oldest social media platforms worldwide had 9.10 million users in the United Arab Emirates at the start of 2024, with an increase in the ad reach in the region following year.
YouTube users in the United Arab Emirates 2024
Google’s advertising resources showcase that YouTube had 8.82 million users in the United Arab Emirates at the start of 2024. Meanwhile, YouTube ads reached 93.2% of the UAE’s total internet user base with no specific age bracket in January 2024. Moreover, YouTube’s ad audience in the UAE had more males as compared to females.
Instagram users in the United Arab Emirates 2024
According to the figures published in Meta’s advertising tools, Instagram had 7.00 million users in the United Arab Emirates at the start of 2024. Instagram’s prospective ad reach in the United Arab Emirates increased by 2.1 million – a jump seen from January 2023 to January 2024.
LinkedIn users in the United Arab Emirates 2024
The numbers published in LinkedIn’s advertising resources showed that the professional social media platform had 7.90 million members in the United Arab Emirates at the beginning of 2024. Quarterly, the company’s data disclosed that the size of LinkedIn’s ad audience in the United Arab Emirates increased by 400 thousand from October 2023 to January 2024.
TikTok users in the United Arab Emirates 2024
The trending social media application, TikTok had 10.73 million users aged 18 and above in the United Arab Emirates at the beginning of 2024. ByteDance consents marketers to target TikTok ads to users aged 13 and above through its advertising tools, but these tools only show audience data for users aged 18 and above.
Snapchat users in the United Arab Emirates 2024
Lastly, the data available in Snap’s advertising resources showed that Snapchat had 4.58 million users in the United Arab Emirates at the start of 2024.