Marketing is one of the most effective ways to promote a brand. It has become a necessity to survive in today’s competitive world.
With so many options to choose from, marketing helps a business stand out from its competitors. It helps reach the target audience and achieve the desired results.
There are mainly two types of marketing: digital marketing and traditional marketing. These combined together form a strong force and help the business accomplish all its marketing objectives. Let’s take a look at these two in detail.
TRADITIONAL MARKETING
Simply put, it is a promotional strategy that uses offline sources to market products and services. This involves targeting customers through traditional channels, such as print advertising, billboards, television, and radio. These methods are effective for spreading awareness about a business, gathering leads and helps in potentially reaching a wider audience. Some key forms of traditional marketing include:
- Print advertising in the form of brochures, newspapers, and magazines
- Billboards, standees and other types of out-of-home advertising
- Television and radio commercials
- Direct mail, handouts and brochures
- Event marketing and public relations
- Telemarketing and door-to-door marketing/sales
DIGITAL MARKETING
This strategy involves using online sources of marketing. These include digital channels, such as search engines, social media platforms, websites and email to advertise a product or service. It’s a form of marketing that utilizing the Internet to reach relevant audiences. A primary objective of digital marketing is to tap into potential markets and customers, in a low cost as nowadays, majority of the customers are online. Some noticeable examples of digital marketing include:
- Social media marketing, on platforms such as Facebook, Instagram, YouTube, Twitter, LinkedIn etc.
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Email marketing such as digital newsletters, promotional emails, and email campaigns
- Content marketing, including blog posts, articles, and videos.
- Influencer marketing
- Affiliate marketing
DIGITAL VS TRADITIONAL MARKETING: WHAT TO CHOOSE?
Digital marketing is a cost-effective way of promoting a brand, especially for a start-up company. Additionally, it can lead to better engagement as compared to traditional marketing which allows for one-way communication.
Digital marketing strategies can help build a solid relationship between the advertiser and the audience and a business can better understand how to cater to their audience, as compared to traditional marketing.